Our Team
Meet our team
Dedicated professionals driving our success
Osama Qatoum
Founder & Brand Developer
Osama is the founder of the project, driven by a vision to produce high-quality, natural, and healthy ingredients locally. He played a key role in designing the logo, branding, and visual identity, ensuring the product reflects its core values: quality, transparency, and trust. Inspired by his victory in the "JoYs 2024" competition, Osama leveraged his training in design thinking, gaining a deep understanding of the crucial role customer feedback plays in a project's success. He believes that customers are not just consumers but essential partners in this journey, shaping a product that meets their needs with confidence and innovation.
Besher Al-Hafi
Marketing & Customer Experience Lead
Besher leads the marketing efforts for the project, focusing on gathering and analyzing customer feedback to enhance user experience and improve market acceptance. He played a crucial role in developing marketing strategies, ensuring the product’s value and benefits are effectively communicated. Additionally, he contributed to refining the blending and tasting process, ensuring a superior hydration experience. A key part of his role was presenting the project to teachers and staff, persuading them to try the product and recognize its benefits, ultimately building trust and expanding the project's reach.
Yehya Ghannam
Marketing & Packaging Development Specialist
Yehya specializes in developing marketing strategies to effectively reach the target audience. He focused on gathering and analyzing customer feedback to better understand their needs and improve product acceptance. Beyond marketing, Yehya played a key role in researching and implementing scientific packaging solutions to maintain product quality and enhance consumer appeal. He explored efficient, eco-friendly packaging materials, contributing to the development of practical and sustainable solutions. Additionally, he was instrumental in presenting the product to teachers and staff, persuading them to try it and helping establish the project’s credibility and reach.
Isalam Hasan
Scientific Research & Product Development Specialist
Isalam is responsible for conducting scientific research and experiments to ensure the development of an accurate and effective formula. He explored the latest studies on electrolytes and compared market products to identify the most scientifically grounded solutions. Additionally, he analyzed data and tested various ingredients to achieve the optimal balance between effectiveness and quality. His research played a crucial role in refining the final formula, making the product more efficient, reliable, and competitive in the market.